 Brilliant Earth Jewelry is a great company. It all began in San Francisco, California, when a man wanted to propose to the love of his life. He couldn't find a reliable source that could guarantee a conflict-free diamond. So, his fiancee, Beth Gerstein, and her long-time friend, Eric Grossberg, created Brilliant Earth to provide conflict-free diamonds as an alternative to the current diamond industry options. Conflict diamonds, as you may know, are diamonds mined in a war zone that are then sold to finance an insurgency, invading army or warlord's activity. Conflict diamonds usually come from Africa and there's usually bloodshed involved. Conflict diamonds are also mined in ways that pollute the environment.
Brilliant Earth gets their diamonds from a Canadian mine, which operates in accordance with environmental laws. They also sell renewed jewelry made from recycled materials, like gold and platinum. They do more than just sell jewelry, though. They have a commitment to their local and global community. They are working to promote industry-wide change and they donate 5% of their profits to African communities that are harmed by the diamond industry.
Brilliant Earth focuses on providing quality jewelry that takes people, profit and the planet into account while doing business. They work to foster change in the diamond industry and they work to promote growth in underdeveloped communities. They believe in awareness, community and respect. They also practice socially and environmentally-sustainable practices throughout their business.
Brilliant Earth is doing a great job in all of their environment and social efforts, but they're also good at one more thing; creating amazing jewelry. They offer all of the same jewelry that traditional jewelry retailers offer. They have engagement rings, wedding anniversary bands, sapphire rings, beautiful earrings, pendants and necklaces and other gorgeous jewelry. The difference, though, is that when you buy a piece of jewelry from Brilliant Earth, you can be assured that no blood was ever shed to attain that gem. The miners are paid a decent, living wage and the gems are harvested sustainably.
EnviroCitizen.org believes that Brilliant Earth is a great example of how a company can sell a really great, green product, use green business practices and remain successful. They have an entire section of their website devoted to education, telling consumers why conflict diamonds are a problem and how jewelry made from renewed materials makes a difference. They are fiercely committed to sustainability and environmental and personal health. If you're looking to give someone a piece of jewelry that they'll treasure for years to come, Brilliant Earth is the perfect place to go. |
