Fred Krupp, the Director of the Environmental Defense Fund, wrote an amazing book, Earth: The Sequel – The Race to Reinvent Energy and Stop Global Warming. This book explains how market forces can achieve bold environmental goals. Krupp's book is the basis for a one-hour special that has aired on the Discovery Channel. The special is now available on DVD and EnviroCitizen.org strongly suggests that you either rent or purchase it. In contrast to many doom and gloom, contemporary environmental stories, Earth – The Sequel is a positive look at what many brilliant people and companies are doing now to solve the energy crisis.
Earth – The Sequel is particularly unique because it takes a look at how capitalism can save the planet. As Krupp states, saving the planet "can be a viable, and profitable, endeavor". This DVD takes an interesting perspective on a Cap and Trade system. It delves into the Cap and Trade idea and reveals how it can force companies to change their ways by making them pay to pollute.
In Earth – the Sequel, the atmosphere is likened to the commons. The original theory behind the commons is that, when everyone has free access to a resource such as the common area of town where individuals can take their cattle to graze, the resource will be taken advantage of. This concept is applied to the atmosphere, with the idea that everyone (meaning companies) wants to do as much as they can to make the most money and the subsequent pollution is the tragic outcome of the commons.
The great thing about Krupp's book and the DVD is that it is positive. So often in environmental issues, environmentalists talk in the negative: they seek to restrict, restrain, reduce, and stop. Earth – the Sequel is all about the positive—Americans need to unleash the power of human potential. The idea is simple: through innovation, we can solve the problems of energy and global warming.
The DVD has received rave reviews. It is seen as the kind of DVD that should replace all of that "doom and gloom" talk that environmentalists seem so fond of. Consumers react negatively when told to restrict or restrain. Instead, we need to be given the opportunity and the challenge to overcome the problems of energy and global warming in a positive way. EnviroCitizen.org stands behind this way of positive thinking and appeal and believes it is the most effective way to really reach people. If you would like to purchase Earth – The Sequel, find it here in our selection of eco-friendly DVD's on EnviroCitizen.org. |
